Anybody remember this guy? I would say based on the lack of any information the seller doesn’t either. And all though he looks like my father in law, he is not.
Rusty Jones was the mascot and name of a car rust proofing product. The sign like the one above would be placed on the roof of cars in showrooms to advertise and sell the product. They went bankrupt in 1988 and I’m sure most of the signs were thrown out, so this guy is rare.
I cant say he is worth $75. Maybe $40 to $50 is fair. Guessing that over 100 thousand were produced, I would say that there isn’t to many left. And just for fun, here is the TV commerical.